Moodboards
& Style Guides
moodboards & style guides are my favorite first step when it comes to any collection launch or brand identity journey - i love curating chaos into clear, inspiring visuals that go beyond 'vibes' and help the whole team get on the same (gorgeous) page.
created using adobe creative suite, canva, and procreate
Collection Launch Moodboards
above are collection launch moodboards created for A.S.98 and Miz Mooz, two fabulously different footwear brands under one NYC-based umbrella.
A.S.98: an italian footwear & accessories brand boasting luxury leather goods handcrafted by artisans for edgy maximalists worldwide.
Miz Mooz: a family footwear company based in NYC selling comfy, colorful, cute shoes with a retro twist.
these moodboards were created to consolidate:
1. photoshoot pose ideas & outfit/color story inspo
2. future email campaign design inspiration
3. brand identity/style guidelines (fonts, color palettes, etc.)
Brand Identity Style Guide
below is the brand identity style guide for know my impact's 2022 brand revitalization, where we went from a technicolor palette with watercolor design accents to a feminine, sleek, 'black & white, but not boring' total brand revamp.
this style guide was created before the new KMI logo was finalized, and getting all our aesthetic dreams and goals out on paper is what helped us confidently choose the now-iconic 'K outside the lines' logo design.
