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A.S.98
A.S.98
A.S.98 is a bold Italian footwear brand known for its rugged, artisanal aesthetic and premium hand-dyed leathers. Its visual identity blends edgy, industrial design with high-fashion craftsmanship, appealing to those who embrace individuality and unconventional style.
PROJECT RESULTS:
As Content & Design Lead at A.S.98, I led creative strategy and design for the North American market, delivering cohesive digital, print, and social campaigns aligned with seasonal promotions and collection launches.
BRANDED WELCOME EMAIL
A.S.98 + You
We are artists, designers, creators, and craftsmen. Unique personalities creating unique fashion. Our inspiration comes to life in designs that are more than shoes; they are wearable works of art.
A.S.98 celebrates the rough edges and imperfections that make us all genuine originals, and recognizes there is only one true arbiter of cool... you.
DISCOVER A.S.98
SUMMER FESTIVAL CAPSULE COLLECTION
MULTI-CHANNEL DIGITAL CAMPAIGN
PROJECT RESULTS:
Successfully promoted launch of capsule collection through a comprehensive multi-channel digital campaign.
Designed and executed coordinated
visual assets & branded copy for:
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Ecomm website homepage heroes
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Email & SMS campaigns
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Google Ads banner designs
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Social media posts & stories
TOTE BAG #beASyouare
Designed for A.S.98's #beASyouare influencer campaign launch, inspired by classic THANK YOU plastic bags.
PRINT DESIGN: BROCHURE
Informational brochure for distribution at conventions to wholesalers and potential buyers.
Email Campaigns
Homepage Heroes
Product Photography
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